American Eagle Brand

American Eagle was founded in 1982 as an internationally distributed brand of young footwear for all occasions. As one of the first American image footwear brands distributed in Italy, American Eagle gained a reputation and following throughout Europe. Based on its strength there and in Asia, American Eagle was introduced in America in 1986. Stephane Kelian, the world-renowned shoe designer, was then American Eagle's distributor in France and Belgium. He contributed further by designing American Eagle's famous original lace sneaker. This was found on young fashionable feet all over the world, and was recognized in American press, including being a New Yorker magazine Best Bets, causing a spectacular run on sales. Since being introduced in the United States, American Eagle has grown to become a premier brand in the highly competitive Junior market. Distributed in department stores, specialty stores and in catalogues, American Eagle has remained a steady performer in the highly volatile Junior classification, by connecting with the consumer and making its designs fun but understandable. American Eagle also became known for its award winning advertising campaign, "She Used To Be Conservative, Then She Got Those Shoes." This campaign was recognized in the young market for its focus on the consumer and her lifestyle, rather than on company products. Both marketing and design philosophies surround the questions of "What she does" rather than just "What she wears." American Eagle is sourced globally, offering exceptional value for fine materials and workmanship. This is consistent with parent company Jimlar Corporation's commitment to product quality and a strong sourcing base. As the next generations of young women look for more innovative designs and a brand they can relate to, American Eagle will continue its commitment to freshness and relevance.