- Women's Athletic: Introducing Ahnu, a new performance outdoor lifestyle brand. The Ahnu twist: performance products with a modern aesthetic that emphasize intuitive easy on/off technology and feature QuiteLight construction, a system that enables exceptional strength-to-weight ratio and superior comfort. At the core of the brand is a belief that life should be balanced, responsible and fun. In fact, the root of Ahnu is inspired from "Anu", the Celtic goddess of balance and well-being. So, it s no surprise that social and environmental practices are just as important to Ahnu as the products they make.